Pace Immigration Law Firm
The law firm needed an updated website design that reflected their value proposition, business goals, and client-centricity.
In the website overhaul, the law firm's client was placed at the heart of the website design process.
Understanding who the clients are, we strived to give them convenience, relevant content, and fast, easy to navigate website.
To accomplish those goals, the attention-driven design was used in order to reduce visual complexity and enhance the ease of comprehension.
Any homepage is a high-traffic location and its job is to focus visitors’ attention.
Taking into account people’s short attention spans online, we focused their attention on the important call-to-action button.
So, the key success factor in redesigning the website was to make sure the design fit the broader marketing strategy in order to support business goals.
High bounce rate
New website built from ground up
Video background + brand video on the home page
Testing of 3 variations of the home page to chose the best performing one
Dedicated pages for each type of the services
Introduced new content (Success Stories)
Optimized web content for SEO