The Power of AdWords. Why Your Law Firm Should Advertise on Google
Updated: Jul 18, 2018
At some point in life, everyone needs a lawyer.
Google Ads can be shown to people at the exact moment they search for a lawyer.
AdWords is one of the quickest and most effective ways to establish an immediate online presence for your law firm targeting your ideal clients.
With AdWords, your law firm will
(1) target potential clients actively searching for your legal services,
(2) attract more customers, and
(3) maximize your return on marketing investment.
Adwords gets you found.
Best Types of Advertising on AdWords for Law Firms:
Search ads appear next to Google search results when people look for services you offer. You only pay when people click to visit your website or call your law firm.
Advertise with images. You can run beautiful ads with images across over two million websites that reach over 90 percent of people on the Internet. Your ads will show on websites relevant to what you offer. So your ad will show up wherever your clients are.
Calls are important to drive more phone calls to your law office through AdWords. Call-only ads are designed to encourage people to call your business, and only appear on devices that can make phone calls. The best part is that you can track those phone calls that come from your ads.
Video ads are shown only to the people you want and you only pay when they watch your video.
Adwords enables you to follow your potential clients with remarketing (retargeting). It lets you show ads to people who have previously visited your website, and therefore are much more likely to need a lawyer.
MORE ADWORDS BENEFITS:
1. Target Your Audience
AdWords enables you to easily target countries, areas within a country, and radius targeting (to show your ads to people within a certain distance to your business). You can exclude locations, too.
Also, Google Adwords enables you to show your location and contact information. The easier you make it for customers to find you, the more likely they’ll walk in.
2. Control Your Budget
You can set your budget for each of your campaigns - and you can change it whenever you want.
3. Measure Your Success
AdWords comes with tools to help you track how your ads are performing.
Adwords helps you get quality leads in a cost-effective way and increase brand awareness of your law firm.