Do you want to have more clients?

Do you want to bring more relevant visitors to your website?

Do you want to get a bigger return on your advertising investment?

 

A successful, well-optimized, and targeted AdWords campaign can help. And I can help you create such a campaign.

 

I am Google AdWords and Analytics Certified. I have a thorough and in-depth knowledge in setting up, optimizing, and successfully running AdWords campaigns.

 

Since Google is the most used search engine worldwide with over two billion searches performed each day, you should benefit from it by placing your ad there.

 

My clients benefit from:

  • Integrated Google AdWords strategy

  • Extensive keyword research

  • Creative ad writing and design

  • Precise location targeting (show your ads to those potential clients who matter most to your business)

  • Effective bid management

  • Detailed campaign monitoring and data analysis

  • Monthly and weekly performance reports

  • Ongoing campaign optimization

  • Higher conversion rates compared to the legal industry average (Search campaigns: conversion rate (CVR) of 18% as compared to the legal industry average of 4.35%. Display campaigns: CVR of 6% as compared to the legal industry average of 0.98%).

 

Make a leap in your business!

1. GOOGLE ADWORDS STRATEGY

During a face-to-face meeting or a phone call, together we develop a strategy tailored to your needs.

 

2. SET YOUR GOALS 

 

3. KEYWORD RESEARCH 

including negative keywords (e.g., free consultation)

 

4. ACCOUNT STRUCTURE

Choose how you want to reach your clients (text-based search ads, image display ads, YouTube video ads, remarketing to those who visited your website, etc). Select your demographics, location of your clients whom you want to show your ads to.

 

5. CREATIVE AD WRITING AND DESIGN

Based on your website, I create ads to promote your services. I add extensions that make your ad larger and more robust, giving people more reasons to take action directly from your ads (e.g., a call button, extra links, an address, or other extra information). 

 

6. WEBSITE OPTIMIZATION

Along the way, I give recommendations how to optimize your website and improve your landing page experience so that your ads show more often and at the top of the page. 

AdWords measure how well your website gives people what they’re looking for when they click your ad. So it's important to have relevant landing pages. 

 

7. BIDDING STRATEGY

I develop the keyword bidding strategy to maximize results.

 

 

 

You cannot set up your AdWords campaign and forget about it. It'll be just waste of money.

If you invest in AdWords, you want to get results. 

 

 

1. CAMPAIGN RESTRUCTURING AND IMPROVEMENT

 

2. FINDING WAYS TO LOWER COST PER CLICK

 

3. REFINE TARGETING

 

4. DETAILED WEEKLY AND MONTHLY REPORTING ON YOUR CAMPAIGN PERFORMANCE

 

© 2018 Olga Bodnar. All rights reserved

  • Olga Bodnar Digital Marketing Law
  • Olga Bodnar Digital marketing law